Case Study
Arcana: Coffee + Tea + Tarot
Arcana is a coffee house inspired by tarot. Each of Arcana’s signature drinks represents a card from the Major Arcana, reflected by custom tarot illustrations. Arcana takes coffee and tea from mundane to mystical, with detailed custom branding and warm, dark in-store ambiance.
Alternative
Magical
Warm
Inviting
Alternative
Magical
Warm
Inviting
Design Notes
12 custom tarot illustrations and carefully chosen typefaces present a balance of magic and sleek, modern vibes.
Arcana’s color palette conveys a feeling of warmth and offers a unique aesthetic that deviates from the strict brown palettes utilized by other coffee brands.
