Carly R Siegle

City of Boulder, Colorado Government

Scope of work: Brand development and design, print design, social media graphics, presentation graphics, web graphics
Vibe: Authoritative, minimal, accessible, inclusive
Industry: Local government

bouldercolorado.gov

Boulder, Colorado is a city of over 100,000 residents. The unique mountain town is a vibrant location rich in culture and scenery. The City of Boulder government organization maintains a robust Communications department, within which I have had the pleasure of serving as Creative Director (Creative Design Senior Program Manager).

Design notes

I inherited the City of Boulder brand when it was still in the final stages of development. I took the bones of the brand and developed it into a brand guidelines document, internal staff branding resource site, external brand resources page, and a sizable library of templates and other assets. I have overseen, designed and produced many issues of the bi-annual community newsletter, which reaches over 40,000 households in the city. It’s always a fun challenge to communicate a range of topics from over 20 departments across the city and I can truly say I learn something new almost every day.