root + leaf
Scope of work: Logo & identity design, product and packaging design, website design, social media
Vibe: Organic, clean, healthy, modern
Industry: Retail, health and beauty, skincare
root + leaf creates plant-based skincare formulations that provide real results without harsh chemicals and compounds found in traditional skincare products. root + leaf’s identity design consisted of minimal, clean design elements to convey their philosophy behind clean, natural products.
While a leaf would be the obvious design motif for this brand, I decided not to focus on that. Rather, the logo is clean and simple and typographical. The heavy lifting in terms of graphics is done by each unique product label and package. Together, they form a cohesive set of recognizable branding elements. This heightens the clean, organic look and feel of root + leaf products.